Engagement:
CSI worked with Nike’s North America Marketing and Sales group on shifting sales and marketing focus to connect with buyer’s essence. It further gave them the ability to talk with product development as part of a team working on innovation and how they were serving the new generations and their changing world. This included tying neuroscience research to the leadership of teams to foster more forward thinking. Nike reported significant reduction in reactivity among the internal teams and to distribution. They moved from internal competition to effective external competitive strategies.
Results:
- Upgraded sales process for working with retail stores leading to gains in cash flow.